Rug & Door Mat Care
We are proud to offer the entire collection of 100% natural jute braided rugs in various shapes & sizes, from the Victorian Heart Collection. These rugs are handcrafted and extremely durable for years of continued use, and they match our Victorian Heart Tabletop Collection & our Braided Baskets!
What is Jute?
Jute is a primary resource fiber, produced directly from the earth and is sustainable resource. Jute is a reed, like bamboo that grows best in fertile delta soil. The Jute plant is harvested then split open to expose the inner fibers. The inner fibers of the Jute stalk are very soft and after retting, cleaning and combing they are spun into yarn. Jute is biodegradable.
How durable are Jute Rugs?
Jute is one of the strongest fibers known to man. It was used on seagoing ships before the invention of steal cables. Woven into rugs, jute fibers provide lasting beauty and strength. They withstand commercial use and can last a lifetime in the home.
What if they get wet?
Jute has natural water repellent characteristics, because the reed is grown in water. Water can't damage a rug woven from jute fiber.
How are Earth Rugs Cleaned?
Just like other fine rugs, they can be cleaned with soap and water, with a mild carpet shampoo or commercially dry-cleaned. Cleaning enhances the beauty of these rugs. Vacuum normally. Do not machine wash.
Are Earth Rugs Fire Safe?
Yes! Earth Rugs meet the Consumer Products Safety Commission Standard FF-2-70 for flammability. What this means is Earth Rugs will not ignite. Earth Rugs are absolutely perfect near the fireplace.
Are Earth Rugs safer than other braided rugs?
Yes, because Earth Rugs are 100% natural. Natural jute fiber is safer to use in any home with children or pets than synthetic rugs made with man made fibers. Other natural fiber braided rugs like wool are often treated with chemicals for moth proofing. Jute is naturally moth proof.
How are Jute Rugs dyed?
They are yarn dyed with the highest quality chemical dyes available. Throughout history jute fiber has been treasured for its capacity to take and hold beautiful colors. Brilliantly dyed jute fibbers have been found in Neolithic remains dating back thousands of years. The natural sheen of jute fiber retains the look of fine silk.
Why Earth Rugs?
Earth Rugs are the greatest rugs on earth! They're green! Jute fiber is cultivated from earth. It is possible to cultivate up to three jute crops annually. Earth Rugs natural jute fiber is a sustainable resource with smaller environmental impact than other types of natural fibers and is, of course, biodegradable. Plus, our prices are low!

